Videos

AI, Cognitive Surrender, and the Future of Human Reasoning

The Capitol Forum

April 2026

Gideon Nave and Steven Shaw discuss their paper "Thinking—Fast, Slow, and Artificial," introducing the Tri-System Theory of cognition and exploring how AI reshapes human reasoning and the rise of cognitive surrender.

Is AI Replacing Human Thinking? The Rise of Cognitive Surrender

Knowledge at Wharton

February 2026

Gideon Nave explains that the real danger of AI may not be that it outsmarts humans, but that humans increasingly stop thinking for themselves. Research showing that people readily 'cognitively surrender,' often adopting AI answers—even incorrect ones—with high confidence.

AI and Creativity: How Generative AI Helps Create Ideas but Yields Similar Outputs

Knowledge at Wharton

August 2025

Gideon Nave discusses his research on the 'sprinkler effect' — while AI tools like ChatGPT boost individual creativity, they lead to more uniform outputs across groups, reducing diversity of thought at scale.

23andMe Bankruptcy: What Happens to Your Genetic Data?

Knowledge at Wharton

May 2025

Gideon Nave discusses the ethical and legal implications of genetic data privacy in the wake of 23andMe's bankruptcy — covering data misuse risks, informed consent, and the need for regulation.

Augmented Creativity: A Lecture on Systematic Innovation

Wharton Teaching

January 2024

A lecture excerpt from the Augmented Creativity course (MKTG 2340/7340) at The Wharton School, covering creativity, fixedness, Systematic Inventive Thinking (SIT), and AI-augmented ideation.

You Can Watch This Video Only Once

Bocconi University

January 2023

Research by Gideon Nave, Uri Barnea, and Robert J. Meyers on how making content ephemeral — viewable only once — increases consumer engagement, attention, and memory retention.

Introducing ChatGPT at Wharton Creativity Class

Wharton Teaching

November 2022

A live classroom moment from November 2022 when ChatGPT was first introduced to students in the Augmented Creativity course at The Wharton School.

How Alcohol Affects the Brain

CBS News

March 2022

CBS News coverage on how alcohol consumption impacts brain structure

One Drink May Shrink Your Brain

SNL

March 2022

SNL segment discussing research on alcohol consumption and brain volume

Genetic Data: Potential Uses and Misuses in Marketing

American Marketing Association

January 2022

Journal of Marketing webinar on the ethical implications of genetic data in marketing

Psychological Targeting: What Your Digital Footprints Reveal About You

TEDxChicago

July 2019

TEDx talk by Sandra Matz on psychological targeting research

Testosterone & Brand Awareness: Men Shop Differently When Their Juices Are Flowing

INSEAD

July 2018

Interview with Hilke Plassmann on testosterone and consumer behavior

Testosterone and Cognition: Wharton Sirius XM Interview

Wharton Sirius XM

July 2017

Gideon Nave and Amos Nadler discuss their research on the effects of testosterone on cognition in this Wharton Sirius XM radio interview.

Is Testosterone To Blame for Bad Decisions?

Knowledge@Wharton

June 2017

Discussion on the relationship between testosterone and decision-making

How Stress Influences Decision-Making

Knowledge@Wharton

November 2016

Exploring the effects of stress on human decision-making processes

Gideon Nave on Cognitive Surrender