Courses at Wharton
I teach two courses at The Wharton School that reflect my core research interests — creativity & AI, and the neuroscience of consumer behavior.
Augmented Creativity
Creative problem-solving is no longer just a competitive edge — it's a core requirement. This course equips students with a comprehensive understanding of how to generate innovative ideas systematically. Students explore how individuals and organizations approach creativity, how structured methods like Systematic Inventive Thinking (SIT) work in practice, and how the latest AI tools are transforming the process from ideation to prototyping. The course combines lectures, case studies, hands-on activities, and a team project where students develop an original product, service, or customer experience — bringing together human insight and machine intelligence.
Key Topics
- Scientific foundations of creativity & innovation
- Systematic Inventive Thinking (SIT)
- AI-driven ideation and prototyping
- Inclusive design principles
- Collaborative team-based project
Introduction to Consumer Neuroscience
How can studying the brain improve our understanding of consumer behavior? This course provides an overview of the neuroscience behind marketing applications and the tools being used to study consumer decision-making. Topics range from widely-used methods like eye-tracking, response times, and skin conductance to emerging technologies such as EEG, fMRI, and face-reading. Students learn to think critically about existing uses of neuroscience in industry, identify insights from scientific literature, and construct original research questions. No prerequisites required.
Key Topics
- Brain structure, function & neuromarketing toolkit
- Attention, memory & emotion measurement
- Reward, valuation & consumer decisions
- Individual differences: personality & genetics
- Ethics of neuroscience in marketing
Featured
A lecture excerpt on creativity, systematic thinking, and AI-augmented innovation.
Keys to Unlocking Your Creativity
A Wharton Magazine feature exploring research-backed strategies for boosting creative thinking — drawing on insights from the Augmented Creativity course.